Would you like to spell out the key selling points of your products right where shoppers decide? The Reasons to Buy list in Botiga Pro gives prospective customers a short, persuasive summary of a product’s features and benefits, which helps build a strong brand identity for your store.
In this guide, we’ll walk you through how to add a Reasons to Buy list in Botiga.
Before you get started, make sure you’ve installed and activated the Botiga theme on your WordPress site. If you’re using features from Botiga Pro, ensure that both the Botiga theme and the Botiga Pro plugin are installed and active. The Reasons to Buy list is a Botiga Pro feature, so this requires Botiga Pro.
1. Enable the feature
To enable the feature, go to Appearance » Customize » WooCommerce » Single Product » Layout » Elements and click the eye icon.

2. Configure the options
Once the feature is enabled, new options appear in the Customizer. Scroll down to see the related settings.

You get the following options:
- Title for the reasons to buy list: Enter the heading for your list.
- Reasons to buy list items: Add, edit, or remove the individual list items.
3. Check the list in your store
Your Reasons to Buy list is now set up. You can see it on any product page in your store.

Frequently asked questions
Below, we’ve answered some of the most common questions about the Reasons to Buy list in Botiga.
Is the list the same on every product?
The list is set globally in the Customizer, so the same items appear on all product pages. Use points that apply across your catalog, such as shipping, returns, or quality guarantees.
How many reasons should I add?
Keep it short and scannable. Three to five strong points usually work better than a long list, since the goal is a quick, persuasive summary near the add-to-cart area.
That’s it! You’ve successfully added a Reasons to Buy list in Botiga.
Next, would you like to add a security signal to your product pages too? Check out our guide on the product trust badge to learn more.
