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Pro Reasons To Buy List

The Reasons To Buy List module shows a summary of the key features and benefits of your products on your chosen product pages.

In the screenshot below, you can see an example of a reasons to buy list in a WooCommerce store (created with our free Botiga WooCommerce theme):

A 'Reasons to buy list' on a WooCommerce product page added by Merchant Pro, annotated screenshot

Now let’s see how to configure and enable Merchant Pro’s Reasons To Buy List module.

1. Open the Reasons To Buy List Module

Open your Merchant dashboard by clicking the Merchant menu in the left sidebar of your WordPress admin area.

Find the Build Trust section, and click the Reasons To Buy List module to open its settings page:

Location of the Reasons To Buy List module on the Merchant dashboard in the WordPress admin area, annotated screenshot

2. Create Your Reasons To Buy Lists

You can create your reasons to buy lists in the Settings section on the module’s admin page. Merchant Pro will display your lists on your product pages according to the triggers you set.


Each list can be targeted to specific products, categories, or tags, so you can tailor your messaging based on the product being viewed. Or you might simply have one list that shows on all products.

Click the Add new item button and add as many items to each list as you want. You can also toggle and configure the icon that shows up next to each item of your reasons to buy list:

Location of the module's settings, annotated screenshot

Once you’ve added your reasons to buy lists, click the Save button in the top-right corner of the page.

3. Customize the Colors of Your Reasons To Buy Lists

At the bottom of the Settings section you will find style options for each list.

Location of the Style options, annotated screenshot

Once the colors are customized, click the Save button in the top-right corner of the page.

4. Enable the Module

To activate the Reasons To Buy List module, click the Enable button at the top of the module’s page:

Location of the Enable button on the module's admin page, annotated screenshot