Pro Adding Product Videos with Merchant Pro

Would you like to show your products in action with video? The Product Video module in Merchant Pro lets you add featured videos and video galleries to your WooCommerce products, using embeds from YouTube, Vimeo, and Dailymotion, or videos you self-host on your own domain.

In this guide, we’ll walk you through how to configure and enable the Product Video module in Merchant Pro.


Before you get started, make sure you’ve installed and activated the Merchant plugin on your WordPress site. If you’re using premium modules, ensure you have Merchant Pro installed and active. This feature requires Merchant Pro.

Here’s a product video gallery added by Merchant Pro to a WooCommerce product page:

A product video gallery on a WooCommerce single product page

In the module’s settings, you can choose to display the video gallery before or after the image gallery for each product.

A featured product video appears on your Shop and other catalog pages, such as product category pages, and in product widgets like Related products. It doesn’t appear on the single product page, which still shows the featured product image (you can add videos to single product pages as galleries instead). Here are three featured product videos on a Shop page:

Three featured product videos on a WooCommerce shop page

For WooCommerce to work without issues, add a featured product image to every product, even those with a featured video. WooCommerce still uses the featured image on your Cart and Checkout pages and in the mini cart. Here’s where to upload it on a product admin page:

The featured product image field on a WooCommerce product page

1. Open the Product Video module

To access the module’s global settings, open your Merchant modules page by clicking the Modules submenu in the Merchant menu in the left sidebar of your WordPress admin area. Find the Improve Experience section, then click the Product Video module:

The Product Video module on the Merchant modules page

2. Configure the global settings

On the module’s admin page, find the Settings section and configure these global options. You can override them for individual products later:

  • Autoplay: Choose whether videos start automatically.
  • Aspect ratio: Set the default proportion of the videos (options: 16:9, 9:16, 4:3, 3:2, 1:1, auto).
The global settings of the Product Video module

Once the settings are configured, click the Save button in the top-right corner of the page.

3. Enable the Product Video module

To activate the module, click the Enable button at the top of the module’s page:

The Enable button on the Product Video module's admin page

4. Add product videos

Once the module is enabled, Merchant Pro adds new options to your product admin pages. Open a product from the Products » All Products menu, or click the View All Products button on the module’s settings page. On the product admin page, scroll down to the Merchant Product Options section and click the Product Video tab.

To add a featured video, toggle on the Enable Featured Video option. As noted above, the featured video appears only on your catalog pages, while the single product page still shows the featured image. Insert the full URL of the video (starting with the https:// protocol) into the Featured Video URL field.

To use a video from your own computer, first upload it to your WordPress Media Library from the Media » Library menu, then paste its URL into the Featured Video URL field. Use the Autoplay option to override your global autoplay setting for this video.

To add a video gallery to the single product page, toggle on the Enable Video Gallery option. Click the Add Video Link button to add videos from YouTube or another hosting platform, or click the Upload Videos button to upload videos from your computer. Use the Position option to place the gallery Before Image Gallery or After Image Gallery, and the Aspect Ratio option to set a custom ratio for the product’s videos:

The Product Video options in the Merchant Product Options of a WooCommerce product

Once you’ve configured the settings, scroll back to the top of the product admin page and click the Preview Changes button. When everything looks right, click the Update button to make the changes live.

5. Use the shortcode (for developers)

You can also use the module as a shortcode to fine-tune its location on your single product pages. Open the module’s settings page from the Merchant » Modules menu, scroll down to the Use shortcode section, and toggle the Use shortcode option on. The shortcode is:

[merchant_module_product_video]
The Use shortcode panel of the Product Video module

Once the shortcode is on, click the Save button at the top of the page. When the shortcode is active, the module disappears from its default location on single product pages, since the shortcode controls its position instead.

6. Export or import the module settings

Scroll down to the Backup & Restore option on the module’s admin page to export and import its settings. To export, click the Download button in the Backup Module Settings section, which saves your settings as a JSON file. To import, click the Browse button in the Restore Module Settings section, select a previously downloaded JSON file, then click the Restore button:

The Backup and Restore functionality of the Product Video module

Frequently asked questions

Below, we’ve answered some of the most common questions about the Product Video module.

Yes. WooCommerce uses the featured image on the Cart and Checkout pages and in the mini cart, so set one for every product even when you add a featured video.

Can I self-host my product videos?

Yes. You can embed videos from YouTube, Vimeo, or Dailymotion, or upload your own files to the WordPress Media Library and use their URLs to self-host them.


That’s it! You’ve successfully set up the Product Video module in Merchant Pro to showcase your products with featured videos and galleries.

Next, would you like to feature audio on your product pages too? Check out our guide on the Product Audio module to learn more.

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