Setting Up an Inactive Tab Message in Merchant

Would you like to catch a shopper’s eye after they’ve switched to another browser tab? Merchant’s free Inactive Tab Message module changes your store’s browser tab title when visitors navigate away, showing a personalized message that pulls their attention back to your store.

In this guide, we’ll walk you through how to set up the Inactive Tab Message module in Merchant.


Before you get started, make sure you’ve installed and activated the Merchant plugin on your WordPress site. If you’re using premium modules, ensure you have Merchant Pro installed and active.

Here’s an example of the Inactive Tab Message module on the frontend of a WooCommerce store:

An inactive tab message reading 'You left something in the cart' on a browser tab

1. Open the Inactive Tab Message module

Open your Merchant dashboard by clicking the Merchant menu in the left sidebar of your WordPress admin area. Under the Reduce Abandonment heading, click the Inactive Tab Message module to open its settings page.

The Inactive Tab Message module on the Merchant dashboard

2. Personalize your messages

Before activating the module, customize the message shown on the inactive browser tab. In the Settings section, set up two types of messages:

  • Message: Shown when the customer’s shopping cart is still empty.
  • Abandoned cart message: Shown when there’s at least one product in the customer’s cart.
The settings of Merchant's Inactive Tab Message module

Once the settings are configured, click the Save button in the top-right corner of the page.

3. Enable the module

When everything looks right, click the Enable button to activate the module on your store.

The Enable button on the Inactive Tab Message module's settings page

That’s it! You’ve successfully set up the Inactive Tab Message module in Merchant to win back shoppers who drift to other tabs.

Next, would you like another way to keep your store top of mind? Check out our guide on the Cart Count Favicon module to learn more.

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