Would you like a subtle way to remind shoppers about the items waiting in their cart? Merchant’s Cart Count Favicon module adds an item counter to your store’s favicon, so the reminder stays visible even after customers navigate away to another browser tab.
In this guide, we’ll walk you through how to set up the Cart Count Favicon module in Merchant.
Before you get started, make sure you’ve installed and activated the Merchant plugin on your WordPress site. If you’re using premium modules, ensure you have Merchant Pro installed and active.
Here’s an example of the Cart Count Favicon module on the frontend of a WooCommerce shop, built with our free Botiga starter design for beauty stores:

The counter updates every time the customer adds a new item to the cart. Two things to keep in mind before you begin:
- The module currently works on desktop browsers only.
- Your store needs a favicon for the counter to appear.
With our free Botiga theme for WooCommerce stores, add a favicon through the Site Identity options in the Botiga dashboard:

1. Open the Cart Count Favicon module
Open your Merchant dashboard by clicking the Merchant menu in the left sidebar of your WordPress admin area. Under the Reduce Abandonment heading, click the Cart Count Favicon module to open its settings page.

2. Configure your cart count favicon
Before activating the module, configure its design. In the Settings section on the module’s page, change the cart counter’s:
- Shape (circle or rectangle)
- Location (top left, top right, bottom left, or bottom right)
- Background color
- Text color
- Animation repetition interval (1, 2, 3, or 5 seconds, or never)

Once the settings are configured, click the Save button in the top-right corner of the page.
3. Enable the Cart Count Favicon module
To activate the module, click the Enable button at the top of the page.

Frequently asked questions
Below, we’ve answered some of the most common questions about the Cart Count Favicon module.
Does the cart count favicon work on mobile?
No. The module currently works on desktop browsers only.
Why isn’t the counter showing on my favicon?
The module needs a favicon set for your store. Add one through your theme’s Site Identity options, and the counter will appear once a customer adds an item to the cart.
That’s it! You’ve successfully set up the Cart Count Favicon module in Merchant to keep your store top of mind as customers browse.
Next, would you like another way to win back distracted shoppers? Check out our guide on the Inactive Tab Message module to learn more.
