Buy Now

The Buy Now module lets you add Buy Now buttons to your product and catalog pages.

Buy Now buttons are a popular eCommerce feature that speeds up the shopping workflow by taking customers directly to the Checkout instead of the Cart page.

Here’s what they look like on the frontend of a WooCommerce store:

Buy Now buttons, frontend view, screenshot

Now, let’s see how to enable and configure Merchant’s Buy Now module.

1. Open the Buy Now Module

Open your Merchant dashboard by clicking the Merchant menu in the left sidebar of your WordPress admin area.

Under the Convert More heading, click the Buy Now module to open its settings page:

Buy Now module on the Merchant dashboard, screenshot

2. Configure the Buy Now Button

Before adding the Buy Now button to your site, it’s recommended that you configure its design.

In the Settings section on the module’s page, you can change:

  • the button text (the default text is ‘Buy Now’)
  • the text, background, and border colors both in default state and on hover (when a user moves the cursor over the Buy Now button):
Buy Now module, Settings section, screenshot

Once the settings are configured, click the Save button in the top-right corner of the page.

3. Enable the Buy Now Module

If you’re happy with the design, click the Enable button to activate the module:

Buy Now module, Enable button, screenshot