Buy Now

The Buy Now module lets you add Buy Now buttons to your product and catalog pages.

Buy Now buttons are a popular eCommerce feature that speeds up the shopping workflow by taking customers directly to the Checkout instead of the Cart page.

In the screenshot below, you can see what a Buy Now button added by Merchant looks like on a WooCommerce product page:

Buy Now button, frontend view, screenshot

Now, let’s see how to enable and configure Merchant’s Buy Now module.

1. Open the Buy Now Module

Open your Merchant dashboard by clicking the Merchant menu in the left sidebar of your WordPress admin area.

Under the Convert More heading, click the Buy Now module to open its settings page:

Buy Now module on the Merchant dashboard, screenshot

2. Customize the Buy Now Button

Before enabling the Buy Now module on your site, it’s recommended that you configure its settings. To do so, find the Settings section on the module’s admin page.

You can change the default ‘Buy Now’ text on the button to a custom label (e.g. ‘Shop Now’).

You can also decide if you want to:

  • Use the default button design settings for the Buy Now button — in this case, it will look like any other buttons on your site; you can change the design from your theme settings.
  • Customize the design of the Buy Now button — to do so, toggle on the Customize Button option.

The Customize Button toggle lets you configure the text, colors, borders, and padding of the Buy Now button:

Buy Now module, Settings section, screenshot

Once the settings are configured, click the Save button in the top-right corner of the page.

3. Configure the Display Settings

You can find the Display Settings section on the module’s admin page below the Settings section.

Review and configure the following options:

  • Show on product archive – This checkbox adds the Buy Now button to your product archive pages, including the Shop page, product category pages, and others.
  • Show on single product page – Here, you can add the Buy Now button to your single product pages.
  • Show on upsell and related products – Here, you can add the Buy Now button to your upsell and related products widgets.
  • Loading position and priority on shop archive – This is a developer setting that lets you change how the Buy Now button is loaded on your product archive pages, including the Shop page (default values: ‘After shop loop item’, 10).
  • Loading position and priority on single product – This is also a developer setting that lets you change how the Buy Now button is loaded on the single product pages of your WooCommerce store (default values: ‘After add to cart button’, 10).

If you are not a WordPress developer leave the loading position and priority settings as the default values:

Buy Now module, Display Settings section, screenshot

Once the display settings are configured, click the Save button in the top-right corner of the page.

4. Enable the Buy Now Module

Finally, click the Enable button to activate the module:

Buy Now module, Enable button, screenshot