White Labeling Merchant

Want to present Merchant as your own product to your clients? The white label feature hides everything related to Merchant and Merchant Pro’s branding, such as the name, links, logos, and screenshots, so you can replace it with your own.

In this guide, we’ll walk you through how to white label Merchant and Merchant Pro using the aThemes White Label plugin.

Before you get started, make sure you’ve installed and activated the Merchant plugin on your WordPress site. If you’re using premium modules, ensure you have Merchant Pro installed and active. The white label feature is available as part of our Agency license.

Add the white label feature to your WordPress site by installing and activating the aThemes White Label plugin, which is part of your purchase. Note that when white labeling is active on your site:

  • The Merchant dashboard, including all the Merchant and Merchant Pro modules, completely disappears from the WordPress admin area.
  • The aThemes White Label plugin also disappears from the Plugins » Installed Plugins page.

The goal of this setup is that your client won’t know you’re using a third-party plugin.

You can access the plugin’s admin page at any time by adding /wp-admin/themes.php?page=athemes-white-label to the end of your domain name. For example, if your domain is example.com, type https://example.com/wp-admin/themes.php?page=athemes-white-label into your browser’s address bar.

Install the aThemes White Label plugin

Once you’ve purchased Merchant Pro’s Agency license, download the aThemes White Label plugin from the Downloads page of your aThemes profile.

Then navigate to the Plugins » Add New Plugin page in your WordPress admin area, upload the athemes-white-label.zip file, then install and activate the plugin:

Install and activate the aThemes White Label plugin

Configure the settings

Once the aThemes White Label plugin is activated, click the Appearance » aThemes White Label menu in the left sidebar of your WordPress dashboard to open its settings page. Here, you’ll see the white label options for all the aThemes products activated on your site.

Enter the replacement strings you want to appear in your client’s WordPress admin area, including the:

  • Name and URL of your agency.
  • Name, description, and screenshot of your theme.
  • Names and descriptions of all the aThemes plugins activated on your site, including Merchant and Merchant Pro.

You also have options to hide the author, version, changelog, and plugin actions for each plugin:

Options of the aThemes White Label plugin

When all the settings are configured, click the Save Changes button at the bottom of the page.

Activate the white label functionality

To activate the white label functionality, check the Activate White Label? box above the Save Changes button, then click the button again:

Activate White Label option

As soon as the feature is activated, the aThemes White Label menu disappears from your site. To get back to the plugin’s admin page, add /wp-admin/themes.php?page=athemes-white-label to the end of your domain name, then press Enter.

Below, you can see what the white-labeled aThemes plugins (aThemes Blocks, Merchant, Merchant Pro, and aThemes Starter Sites) look like on the Plugins » Installed Plugins page. There’s no trace of our branding, so it’s all yours:

White-labeled Merchant and other aThemes plugins in the WordPress admin area

Frequently asked questions

Below, we’ve answered some of the most common questions about white labeling Merchant.

Do I need a special license to white label Merchant?

Yes. The white label feature is part of the Merchant Pro Agency license, which includes the aThemes White Label plugin.

How do I get back to the settings after activating white label?

The menu is hidden once white label is active. Add /wp-admin/themes.php?page=athemes-white-label to the end of your domain name and press Enter to reach the settings page.

That’s it! You’ve successfully white labeled Merchant and Merchant Pro with the aThemes White Label plugin.

Next, would you like a refresher on the full plugin? Check out our guide, A Quick Start Guide to Merchant Pro, to learn more.

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